2024
eDM design system
+ web assets
Hubbl product launch (FOXTEL Group)
project overview
Foxtel Group is the largest Australian-based subscription television company offering premium local and global entertainment to more than 4.7 million subscribers.
I collaborated with the in-house creative agency to support the launch of Hubbl, a compact device that fuses streaming apps and free-to-air TV.
Additionally, I supported various briefs to produce web assets for Kayo Sports and BINGE.
my role
• Developed an eDM design system for Hubbl, creating a component based template library in Figma & Adobe Campaign (ACS).
• Balanced high-quality visuals & fast load times within strict size limits for animated ads while maintaining brand identity.
• Designed interactive web components for the homepages of Kayo Sports & BINGE Entertainment websites.
studio showreel
hubbl eDM design system overview (FIGMA + Adobe Campaign)
scope of work
design
+
motion
+
web
Email design & development
Figma eDM templates & components
ACS eDM templates + fragments (drag-and-drop system)
Image library + design playbook
Web assets
HTML5 ads templates
Digital display suites under 80KB
Landing pages for Kayo sports
Sports / Entertainment dynamic carousels
< tools />
< .tools />
Figma
Adobe Campaign (ACS+AEM)
HTML CSS JS
After Effects
Animate CC
hubbl eDM asset library samples
hubbl layouts + mockups samples
hubbl eDM design playbook sample
impact & results
• Enabled the Hubbl marketing team to refine messaging and optimise strategies via A/B & version testing using the templated drag-and-drop eDMsystem built in ACS.
• Improved cross-device & email client compatibility, focusing on dark mode optimisation.
• The in-house creative studio can now use the templated suite of HTML5 digital display to efficiently roll out new messaging, lowering design + development costs.
• Supported the development team in migrating key interactive web components for the homepages of Kayo Sports & BINGE Entertainment websites to Adobe Experience Manager.
KAYO Sports Homepage Live Fixture Carousel
Binge Homepage Entertainment Carousel
studio showreel
next projects
2024
eDM design system
+ web assets
Hubbl product launch (FOXTEL Group)
project overview
Foxtel Group is the largest Australian-based subscription television company offering premium local and global entertainment to more than 4.7 million subscribers.
I collaborated with the in-house creative agency to support the launch of Hubbl, a compact device that fuses streaming apps and free-to-air TV.
Additionally, I supported various briefs to produce web assets for Kayo Sports and BINGE.
my role
• Developed an eDM design system for Hubbl, creating a component based template library in Figma & Adobe Campaign (ACS).
• Balanced high-quality visuals & fast load times within strict size limits for animated ads while maintaining brand identity.
• Designed interactive web components for the homepages of Kayo Sports & BINGE Entertainment websites.
studio showreel
hubbl eDM design system overview (FIGMA + Adobe Campaign)
scope of work
design
+
motion
+
web
Email design & development
Figma eDM templates & components
ACS eDM templates + fragments (drag-and-drop system)
Image library + design playbook
Web assets
HTML5 ads templates
Digital display suites under 80KB
Landing pages for Kayo sports
Sports / Entertainment dynamic carousels
< tools />
Figma
Adobe Campaign (ACS+AEM)
HTML CSS JS
After Effects
Animate CC
hubbl eDM asset library samples
hubbl layouts + mockups samples
hubbl eDM design playbook sample
impact & results
• Enabled the Hubbl marketing team to refine messaging and optimise strategies via A/B & version testing using the templated drag-and-drop eDMsystem built in ACS.
• Improved cross-device & email client compatibility, focusing on dark mode optimisation.
• The in-house creative studio can now use the templated suite of HTML5 digital display to efficiently roll out new messaging, lowering design + development costs.
• Supported the development team in migrating key interactive web components for the homepages of Kayo Sports & BINGE Entertainment websites to Adobe Experience Manager.
KAYO Sports Homepage Live Fixture Carousel
Binge Homepage Entertainment Carousel
links
live + staging
studio showreel
next projects